vineyard vines Announces Sponsorship with Germain Racing
Indianapolis, ID (July 26, 2016) — Brothers Shep and Ian Murray, CEOs and co-founders of vineyard vines, have just announced a partnership with NASCAR Germain Racing and driver Casey Mears, for five upcoming races in 2016. vineyard vines is one of the first lifestyle clothing brands to be associated with a NASCAR team, and their whale logo will be prominently displayed on the No. 13 Germain Racing car and the driver’s fire suit. Kicking off with the “Combat Wounded Coalition 400 at the Brickyard” which took place at the Indianapolis Motor Speedway on Sunday, July 24, vineyard vines will be partnering with Germain Racing on four other races throughout the season.
“We are thrilled to announce our partnership with Casey Mears and Germain Racing, as they share in our passion of Every day should feel this good,” said Shep Murray, vineyard vines CEO & co-founder. “NASCAR is known for its passionate fan base and it’s exciting once-in-a-lifetime racing experiences. We can’t wait to watch our pink whale circle that track on the No. 13 car during the race.”
“Mears is not only a recognizable name in auto-racing, but is a true family man. Casey is the third generation of successful drivers in his family and coming from a family-run business myself, we were excited to partner with someone who has a similar background,” said Ian Murray, vineyard vines CEO & co-founder.
Casey Mears said "On the vineyard vines website, there's a quote from Shep and Ian Murray...'People always say that if you do what you love, you'll be successful. There's no doubt that we're doing what we love and loving what we do: we're having fun, working hard and meeting great people.' That quote is so true and is exactly how I feel about racing. It's good to see the American dream come true for them and to see the brand continue to grow. I'm glad to have vineyard vines join our GEICO Chevrolet SS team.”
Germain Racing’s No. 13 GEICO Chevrolet SS has been Mears’ home in the Sprint Cup Series since 2010. Together Mears and Germain Racing have become known for tough competition on the Superspeedway circuits as well as road course tracks and unique venues like Martinsville Speedway and Pocono Raceway. Team owner and founder Bob Germain Jr. is thrilled to promote the lifestyle brand vineyard vines as it joins names like Caymus Vineyards and Dometic in the growing list of team sponsors.
"The story of the Murray brothers is great. Two guys quit their jobs to sell neckties. It’s exciting to promote vineyard vines in what, I believe, is still just the beginning of the growth of their brand. We are thrilled to bring the vineyard vines style into the NASCAR garage,” said Germain.
vineyard vines will be opening a new retail store in Indianapolis this month and next up in the series of NASCAR races will be in Richmond, VA this September followed by Chicago, Charlotte and Miami.
About vineyard vines
vineyard vines®, a company best known for its whimsical neckties and smiling pink whale logo, was founded in 1998 on Martha’s Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented the Good Life. In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children. Products are sold in over 600 specialty and department stores worldwide, through a seasonal catalog at 1.800.892.4982, online at vineyardvines.com and at over seventy freestanding stores. Connect with @vineyardvines via Facebook, Twitter and Instagram.